In Subdivision Development, sub-dividing is more than a marketing technique—it is a development process, and as such the course will focus on the production and the marketing of the product. The ultimate objective of sub-dividing is to buy by the acre and sell by the square foot. Therefore, the marketing strategy should direct the product development in many cases. However, the objective in sub-dividing is not limited to just getting the broadest market. The appropriate objective is to also identify the “right” market and to maximize profit while minimizing risk. Delivering the land to the appropriate market is the optimal process for achieving the highest return with the greatest control on exposures to risk.
Author: John Kilpatrick